Maintaining good relationships with your clients is critical for business growth. Many prosperous businesses are built on favourable word-of-mouth. Strong client relationships mean more repeat business and more referrals. Dissatisfied clients tell their associates and subsequently ruin the business image in the marketplace. There is the risk of an unsatisfied client bringing their complaints to public attention which can be detrimental to business.At the heart of all client dissatisfaction is a disparity between client expectations and the service provided. The key to maintaining good client relations is in understanding and managing client expectations.How to Handle Common Root Causes of Client Dissatisfaction:Service does not live up to client expectations: In your clients mind, he or she, has an internal representation of how a service should perform. They have a preconceived idea of the benefits they will receive, the problems your service will solve and the quality of work that will be delivered. If a service does not live up to these expectations, they will be dissatisfied. It is important to engage in a constant dialogue with clients to ensure the service meets their internal representation. Since services are intangible, client expectations are more subjective. Demonstrate the tangible aspects of a service to create more objectivity. Show your clients the deliverables that you produce. For example, as an Accountant, I can show samples of financial reports, business plans, business models etc. This way the client has physically seen the outcome of the service.Over promising: Managing client expectations plays a key role in long term satisfaction. Over promising may help win the business in the short term, however, if a company does not deliver on their promise it creates disparity between the client expectations and the service. Over promising and can often occur if there is a breakdown in understanding between marketing and the staff executing the service. Marketing departments may promise the world in advertisements but may be unaware of limitations arising from the practical day to day aspects of executing the company service. To solve this problem marketing communications needs to be coordinated with service staff.Misunderstanding client needs: This can be prevented by doing a thorough needs analysis, active listening and empathising with the client. Misunderstanding client needs can lead to mismatched service specifications. Work closely with the client to ensure that the service is on track. Get their feedback along the way. Make an effort to obtain accurate information about the clients evolving expectations. This provides an opportunity to take corrective action before it is too late. Companies can use technology such as databases to track important events in the client relationship, new needs that arise and changes expectations.Essential to maintaining client satisfaction is the early detection of service gaps. If a company is unaware of their client dissatisfaction, they have no opportunity to make amends. Many clients do not report dissatisfaction, so pro-active steps need to be taken to ensure that the client is happy with the business service.
Business Services Reviews can be an important tool for you and your business. Many people fail to realize the value of quality reviews. This is a mistake as good reviews of products and services can help you decide quickly which are the best products and services for a particular niche. This can be a significant time saver that allows you to spend less time researching and instead move directly to reading the decision and buying phase. In addition, the best review sites will look at all top products in an industry so that you can get a complete picture of what is available. This allows you to decide which company offers the best service or product for your company. Also, it gives you peace of mind and contentment with your decision knowing you made a reasoned decision that has been supported by independent review. This is very beneficial as it helps negate the risk of buyer’s remorse and allows you to immediately get back to your business.Whether you are the owner, executive, or purchasing agent for your company, knowing where to find good reviews should be a part of any of your buying decisions for business services. Sadly, there are too few review sites devoted to business services. This is one reason why it is important to zero in on the few that offer this great service. Also, when reviewing these review sites be sure the information they offer is comprehensive. The best review sites will offer information such as the facts, company profiles, product or service descriptions, benefits, drawbacks, customer comments and even their own personal review. This is important because it makes sure you are getting quality information that you can use and rely upon. Also, take a look at the number of products reviewed. The more products or services reviewed adds more credibility to the site as this shows they are more interested in providing you with quality review information.Beyond these tips, you will find that some sites do deliver quality business services reviews. Once you find these sites, bookmark them and visit them periodically to help with your buying decisions for your business.